MY EYELAB: WILD THING

ROLE: CREATIVE DIRECTOR, DESIGNER

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Client: MY EYELAB
Studio: Hero4Hire Creative
Producer: Dana Isenberg

Designers: Jane Wu

Animation: Betsy Delciampo

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We were excited to be part of the My Eyelab campaign that took each spot and applied a completely different style per video in helping to create engagement to their target audience. The main narrative that complements this pair of tortoise shell glasses is this intricate hand illustrated Lion that jumps out in the jungle. I developed the design as well as creative directed this series. 

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Softwares used: After effects, Photoshop